E commerce definition.
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E-commerce is a rapidly growing sector that has
revolutionized the way business is conducted worldwide. It allows individuals
and organizations to buy and sell products or services online without the need
for physical interaction or presence. The rise of the internet and advancements
in technology have made it easier for people to shop and purchase goods and
services from the comfort of their own homes.
An e-commerce website is a platform that enables businesses
to sell their products or services to customers over the internet. These
websites typically include features such as product listings, shopping carts,
payment gateways, and shipping options. The success of an e-commerce website
depends on various factors, including the design and user experience, the
quality and availability of products, the reliability of the payment system,
and the level of customer support offered.
"E-commerce has opened up new avenues for businesses to
reach out to customers, offering them a wider choice of products and services, greater
convenience, and a more personalized shopping experience" (Chaffey, 2009).
Reference:
Chaffey, D. (2009). E-business and e-commerce management: strategy, implementation and practice. Pearson Education. Available at: https://books.google.co.uk/books?hl=en&lr=&id=HcoRl2EZXiwC&oi=fnd&pg=PR13&dq=Chaffey,+D.+(2009).+E-business+and+e-commerce+management:+strategy,+implementation+and+practice.+Pearson+Education.&ots=4Yfrwh7J1t&sig=sHjOQvr9kIXsU2gTR6vXMYO2JzA&redir_esc=y#v=onepage&q=Chaffey%2C%20D.%20(2009).%20E-business%20and%20e-commerce%20management%3A%20strategy%2C%20implementation%20and%20practice.%20Pearson%20Education.&f=false [Accessed 12 January 2023].

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