E commerce definition.

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E-commerce is a rapidly growing sector that has revolutionized the way business is conducted worldwide. It allows individuals and organizations to buy and sell products or services online without the need for physical interaction or presence. The rise of the internet and advancements in technology have made it easier for people to shop and purchase goods and services from the comfort of their own homes.(Chaffey, 2009)

An e-commerce website is a platform that enables businesses to sell their products or services to customers over the internet. These websites typically include features such as product listings, shopping carts, payment gateways, and shipping options. The success of an e-commerce website depends on various factors, including the design and user experience, the quality and availability of products, the reliability of the payment system, and the level of customer support offered.(Chaffey, 2009)

"E-commerce has opened up new avenues for businesses to reach out to customers, offering them a wider choice of products and services, greater convenience, and a more personalized shopping experience" (Chaffey, 2009).



Reference: 

Chaffey, D. (2009). E-business and e-commerce management: strategy, implementation and practice. Pearson Education. Available at: https://books.google.co.uk/books?hl=en&lr=&id=HcoRl2EZXiwC&oi=fnd&pg=PR13&dq=Chaffey,+D.+(2009).+E-business+and+e-commerce+management:+strategy,+implementation+and+practice.+Pearson+Education.&ots=4Yfrwh7J1t&sig=sHjOQvr9kIXsU2gTR6vXMYO2JzA&redir_esc=y#v=onepage&q=Chaffey%2C%20D.%20(2009).%20E-business%20and%20e-commerce%20management%3A%20strategy%2C%20implementation%20and%20practice.%20Pearson%20Education.&f=false [Accessed 12 January 2023].

 


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