What is SEO and how is SEO used?

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SEO is a crucial component of digital marketing and can have a significant impact on the success of an e-commerce website. Search engines are used by millions of people every day to find information and products, so appearing high in search engine results pages can greatly increase a website's visibility and credibility. In turn, this can result in increased traffic, sales, and revenue for the website.

The process of SEO involves researching and analyzing keywords that people use to search for products and services related to the website's offerings. This research helps to determine which keywords should be targeted in the website's content and meta data, such as the title and description tags, to ensure that search engines and users can easily understand what the website is about. Content optimization involves creating high-quality, relevant, and keyword-rich content that provides value to users and helps to establish the website as an authority in its niche.

Link building is another important aspect of SEO. This involves acquiring links from other websites that point to the website, which can help to increase its credibility and authority in the eyes of search engines. Finally, technical optimization involves ensuring that the website is well-structured, fast-loading, and easily accessible to search engines and users, and that it complies with technical best practices and standards.

"SEO is a crucial component of digital marketing and can have a significant impact on the success of an e-commerce website by increasing visibility, credibility, and traffic, which can result in increased sales and revenue." (Chaffey, 2016, p. 147).

"The process of SEO involves researching and analyzing keywords, creating high-quality, relevant, and keyword-rich content, acquiring links from other websites, and ensuring that the website is well-structured, fast-loading, and easily accessible to search engines and users." (Turban et al., 2016, p. 365).




Reference: 

Chaffey, D. (2016). Digital Business and E-Commerce Management. Pearson.

Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. (2016). Electronic Commerce: A Managerial and Social Networks Perspective. Pearson Education India.

 

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