Analyse and compare different examples of product Pages.

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(Designed by upklyak, shorturl.at/ghDLY)


A product page is a web page that displays detailed information about a specific product offered for sale by an e-commerce store. It usually contains information such as product images, description, specifications, price, and customer reviews. The primary purpose of a product page is to provide enough information for the customer to make an informed purchasing decision.

The most used features on a product page include:

  1. Product images: High-quality images that accurately represent the product are crucial in helping customers make purchasing decisions. (Chevalier, J. A., & Mayzlin, D. 2006)
  2. Product description: This section should provide a detailed description of the product's features, benefits, and specifications. (Winer, R. S. 2001)
  3. Customer reviews: This section allows customers to see feedback from other customers who have purchased the product. It provides valuable information about the product's quality and performance. (Chevalier, J. A., & Mayzlin, D. 2006)
  4. Price: The price should be clearly displayed and easily accessible on the product page. (#)
  5. Add to cart button: This feature allows customers to add the product to their shopping cart for purchase. (Winer, R. S. 2001)

Best practices for product pages include:

  1. Mobile responsiveness: The product page should be optimized for viewing on different devices, including smartphones and tablets. (Grewal, D., & Levy, M. 2008)
  2. User-friendly design: The product page should be well-designed and easy to navigate, with clear and concise information. (Grewal, D., & Levy, M. 2008)
  3. High-quality images: High-quality images that accurately represent the product should be used to help customers make informed purchasing decisions. (Chevalier, J. A., & Mayzlin, D. 2006)
  4. Clear and concise product descriptions: The product description should be clear and concise, providing all the necessary information without overwhelming the customer. (Grewal, D., & Levy, M. 2008)
  5. Product reviews: Including customer reviews on the product page can help build trust and increase the likelihood of a purchase. (Chevalier, J. A., & Mayzlin, D. 2006)

In conclusion, a well-designed and user-friendly product page can significantly impact a customer's purchasing decision. By including key features such as product images, description, customer reviews, and a clear price, e-commerce stores can provide customers with the information they need to make an informed decision.

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 Here are two different examples of product pages for photography sessions:

 

Product page 1: Seven Springs Studios (https://www.sevenspringsstudios.com/family-portraits/)

  • This product page focuses specifically on family portrait photography services offered by the photographer.
  • The page features a gallery of beautiful, high-resolution images, showcasing the photographer's style and experience.
  • A list of packages and pricing is provided, as well as a detailed description of what is included in each package.
  • The page also includes information on the photographer's process, including the type of sessions offered and the amount of time covered during each session.
  • A contact form is provided for interested clients to reach out and book a session.




Product page 2: Candid Joy Photography (https://candidjoyphotography.com/sessions/)

  • This product page focuses on various types of photography sessions offered by the photographer, including family portraits.
  • The page features a gallery of beautiful, high-resolution images, showcasing the photographer's style and experience.
  • A list of packages and pricing is provided, as well as a detailed description of what is included in each package.
  • The page also includes information on the photographer's process, including the type of sessions offered and the amount of time covered during each session.
  • A contact form is provided for interested clients to reach out and book a session.




Both product pages are well-designed and provide the necessary information for interested clients to make an informed decision about booking a photography session. Seven Springs Studios focuses specifically on family portraits, while Candid Joy Photography offers a variety of session options. Both product pages include a gallery of images, a list of packages and pricing, information on the photographer's process, and a contact form for booking.

 



 

 

 

References:

Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. The Journal of Marketing, 71-83.  Available at: https://journals.sagepub.com/doi/pdf/10.1509/jmkr.43.3.345?casa_token=dkWUQ5uqyVgAAAAA:5YPkB86VVuxsnCx7cRzJotgufAgCTacrcX_dPRKna7AcQGzbkwIhwtKJolLyWcRMuxZxHSve22c [Accessed 3 February 2023].

Grewal, D., & Levy, M. (2008). Customer experience management in retailing: An organizing framework. Journal of Retailing, 84(2), 139-145. Available at: https://www.sciencedirect.com/science/article/pii/S0022435909000025?casa_token=k-46xD--4q4AAAAA:qkVRv4M0usFqQaEOXlPiJp4m8NiWI7s8pnU8tHT1En4PY9NySHc3dPh9vX276IBx3-ZQoIex  [Accessed 3 February 2023].

Winer, R. S. (2001). A framework for customer relationship management. California Management Review, 43(4), 89-105. Available at: https://journals.sagepub.com/doi/pdf/10.2307/41166102?casa_token=vdAYFUBbTDAAAAAA:SctRDVZQv8_b1O0EqPtf9C_JSUuG59anihAEAVk19WJA9xsph3QbDVgLFCgaDiBMTfUUSjLrjd4 [Accessed 3 February 2023].

 

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