Discuss the 4Ps of marketing, establishing and focusing on the ones most relevant to my project.

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The 4 Ps of marketing, product, price, promotion, and place, are the fundamental components of a successful marketing strategy. For a photo session business, each of these elements plays an important role in attracting and retaining customers.

Product refers to the quality of the photo session, including the photography, equipment used, and overall customer experience. To be successful, the product must meet customer expectations and offer a high-quality experience. For example, offering personalized photo shoots and incorporating unique features such as photo editing or personalized albums can help distinguish the product and increase its value (Kotler & Armstrong, 2016).

Price must be competitive while still allowing for a profit. To determine the price, the target market's perceived value of the product must be taken into consideration. This can involve conducting market research and considering factors such as the cost of production, industry standards, and competition (Booms & Bitner, 1981). It is important to find a balance between affordability and profitability to attract and retain customers.

Promotion is a critical aspect of selling photo sessions and can include a variety of marketing tactics. For example, advertising in local publications and using social media to reach the target market can generate interest in the product. Offering special promotions or discounts can also help drive sales (Booms & Bitner, 1981). A well-planned and executed promotion strategy can help build brand awareness and create a positive image of the photo session business.

Place is another key factor in the success of selling photo sessions. By offering the ability to arrange for photo shoots at any location in the UK, the photo session business can offer added convenience and flexibility to potential customers. This can be particularly appealing to customers who want the flexibility to choose a location that is meaningful to them or who want to avoid the hassle of traveling to a fixed location (Armstrong, 2016).

In conclusion, the 4 Ps of marketing are important considerations for a photo session business. By focusing on product quality, competitive pricing, effective promotion, and adaptability to the customer's location, a photo session business can attract and retain customers. The right combination of these elements can help create a strong marketing strategy and set the business apart from competitors.

 

 

 

References:

Armstrong, G. (2016). Principles of Marketing (17th ed.). Pearson Education.

Booms, B. H., & Bitner, M. J. (1981). Marketing strategies and organization structures for service firms. Marketing of services, 47-51.

 

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