Andrzej Dul's E-commerce Blog

  (Designed by fullvector,  shorturl.at/FS259  ) In this post, I aim to introduce the Entity-Relationship Diagram (ERD) that I have designed using the tool draw.io . An ERD is a graphical representation of entities and their relationships to each other, and it is an important tool in the development of any database-driven system, such as my e-commerce project. The ERD I have created using draw.io accurately depicts the relationships between entities in my e-commerce project, ensuring its compatibility and functionality.   ( www.draw.io ) The presented ER diagram showcases a product database of my an e-commerce website, consisting of three entities - Customers, Products, and Orders. The Customers entity has attributes such as first name, last name, primary key, phone number, address, and email. It is then connected to the Products entity via a one-to-many relationship that I have named "purchase". The Products entity, on the other hand, has attributes like prima...

  (Designed by rawpixel.com, shorturl.at/hsR08 ) An Entity-Relationship Diagram (ERD) An Entity-Relationship Diagram (ERD) is a graphical representation of entities and the relationships between them (Elmasri & Navathe, 2016). ERDs are widely used in database design and modeling, providing a visual representation of the structure of a database. The ERD helps to clearly define the entities, relationships, and attributes that make up the data stored in the database. An ERD typically consists of the following components: Entities Entities are objects or concepts within a database that represent real-world objects or concepts (Elmasri & Navathe, 2016). For example, a customer entity could represent a real-world customer, with attributes such as first name, last name, and address.   Attributes Attributes are characteristics of an entity that describe its properties or characteristics (Elmasri & Navathe, 2016). In the example of a customer entity, the attri...

  (Designed by vectorjuice, shorturl.at/bEMST ) Database Databases play a vital role in the functioning of modern information systems, serving as centralized storage facilities for a large amount of data. According to Elmasri and Navathe (2016), databases are designed to support data management operations, including the storage, retrieval, and manipulation of data. This makes them ideal for organizations of all sizes that need to manage and store large amounts of data.   Reduced data redundancy. One of the main advantages of databases is their ability to improve data accuracy and consistency (Elmasri & Navathe, 2016). By having a centralized repository for data, organizations can avoid duplication of data and ensure that all data is consistent and up-to-date (Elmasri & Navathe, 2016). This is particularly important for organizations that rely on accurate data for decision making and business operations.   Databases security. Databases also allow orga...

(Designed by vectorjuice, shorturl.at/dlpAU ) A customer database is a collection of information about customers that is organized and stored in a systematic way for easy retrieval and analysis (Zhostka, 2022). A customer database is created to gather information about customers' demographics, contact information, and purchasing history, which can help businesses understand their customers better and make informed decisions about marketing, sales, and customer service (Martin, 2021). For example, a customer database in MS Excel might include the following information: A product database is a collection of information about a company's products, including product specifications, pricing, and availability (Zhostka, 2022). A product database is created to manage a company's product information, making it easier to track inventory, manage pricing, and make informed decisions about product development and marketing (Martin, 2021). For example, a product database in MS Excel ...

  (Designed by upklyak, shorturl.at/fixQW ) Software Development Life Cycle (SDLC) refers to the methodology used to develop a software product. It consists of a series of steps that are followed in order to ensure the development process is comprehensive and efficient. The key stages of the SDLC include requirement gathering and analysis, design, implementation, testing, deployment and maintenance. According to a study by Pressman (2001), the SDLC helps to ensure that the software is of high quality and meets the requirements of the end-user. It provides a framework for the development process, allowing for better organization and management of resources. Moreover, it allows for better communication between team members, stakeholders and the customer. Another study by Sommerville (2011) highlights the importance of the testing stage in the SDLC. This stage is crucial for identifying and fixing any bugs or issues with the software, ensuring it is functioning as intended. The testin...

  (Designed by upklyak, shorturl.at/ghDLY ) A product page is a web page that displays detailed information about a specific product offered for sale by an e-commerce store. It usually contains information such as product images, description, specifications, price, and customer reviews. The primary purpose of a product page is to provide enough information for the customer to make an informed purchasing decision. The most used features on a product page include : Product images: High-quality images that accurately represent the product are crucial in helping customers make purchasing decisions. (Chevalier, J. A., & Mayzlin, D. 2006) Product description: This section should provide a detailed description of the product's features, benefits, and specifications. (Winer, R. S. 2001) Customer reviews: This section allows customers to see feedback from other customers who have purchased the product. It provides valuable information a...

  (Designed by Freepik, shorturl.at/blNQ2 ) The 4 Ps of marketing, product, price, promotion, and place, are the fundamental components of a successful marketing strategy. For a photo session business, each of these elements plays an important role in attracting and retaining customers. Product refers to the quality of the photo session, including the photography, equipment used, and overall customer experience. To be successful, the product must meet customer expectations and offer a high-quality experience. For example, offering personalized photo shoots and incorporating unique features such as photo editing or personalized albums can help distinguish the product and increase its value (Kotler & Armstrong, 2016). Price must be competitive while still allowing for a profit. To determine the price, the target market's perceived value of the product must be taken into consideration. This can involve conducting market research and considering factors such as the cost of produc...

(Designed b yvectorjuice,  shorturl.at/axzLP ) Alt tags and title tags are HTML elements that provide important information about the content of an image and a web page, respectively. These tags play a crucial role in improving Search Engine Optimization (SEO) for an e-commerce website. Alt tags, also known as alt attributes or alt descriptions, are added to the HTML code of an image and provide a brief description of the image. For example, if an e-commerce website has an image of a red dress, the alt tag could be written as "red dress for sale." Alt tags help search engines understand the context of an image, making it easier to index and understand its content. Additionally, alt tags also provide valuable information to users who are visually impaired or have slow internet connections and are using screen readers to access the website. In such cases, screen readers will use the alt tag to describe the image to the user. (W3Schools, 2021) ( dulandrzejjs.wixsite.com/photos...

  (Designed by pikisuperstar, shorturl.at/uvGHX ) A "website contact page" is a page on a website that provides information on how to contact a company, organization, or individual (Wagner, 2015). According to Petre and Tisan (2020), the purpose of a "website contact page" is to provide a clear and easy-to-use way for visitors to get in touch with the company or individual and to establish credibility and trust. In terms of content, the "website contact page" should include the following elements: a clear and concise introduction, the company's physical address and contact information, a map or visual representation of the location, an email or contact form, and social media links (Petre & Tisan, 2020). It is important to note that the contact information provided should be accurate and up-to-date (Wagner, 2015). Best practices for creating an effective "website contact page" include making the page easily accessible from other pages ...

(Designed by slidesgo, shorturl.at/AHJOQ ) An "About Page" refers to a page on a website that is dedicated to introducing a company, organization, or individual to its audience (Petre & Tisan, 2020). According to Wagner (2015), the "About Page" is one of the most visited pages on a website and its primary purpose is to provide information and establish credibility and trust with the audience. In the context of the "About Page," "brand stories" and "storytelling" play a crucial role in presenting the brand or individual's narrative in an engaging and emotional manner. Scott (2017) states that "storytelling is a critical component of successful branding" and this principle can be applied to the "About Page" as well. The "About Page" should not only provide information about the brand or individual but also engage the audience on an emotional level, thereby helping to establish a deeper connection wit...

  (Designed by vectorjuice, shorturl.at/eyRZ2 ) The project was accomplished utilizing Wix, which functions as both a website builder and editor. This post intends to serve as a comprehensive guide to creating a website using Wix. The initial step in constructing a website is establishing its framework or arrangement. Wix presents three methods for achieving this objective. The first method involves Wix automatically generating a website through answering a series of questions. The second method offers the option of selecting a template that aligns with the intended design, which can then be customized to specific specifications. The third method involves starting from scratch and building the website from the ground up. In my project, I employed the first method and adjusted the site suggested by Wix. This approach allowed me to save time and expedite the creation of the website. Additionally, Wix provides numerous features, such as customizable templates, a drag-and-drop interfac...